The Brief

We made a short form video highlighting the culture and atmosphere that Admiral has looked to provide as part of our promotional film for the Admiral Contact Centre.

Admiral offered a range of services as an insurer and have developed significantly since starting out as a company that focused specifically on car insurance. By now Admiral offer insurance across home, pet, van and more.

Admiral have built their culture on four key pillars, those being: community, equality, reward & recognition and fun and we looked to reflect these values in this project. Many of the colleagues were also looking to elaborate on the range of opportunities that Admiral provides.

The Process

In our video we highlighted a number of the key benefits to the workplace culture at Admiral. The first thing we showed in the film was a quote that read “people who like what they do, do it better” and Admiral have consistently looked to ensure that staff like what they do in order to bring success to the company.

One of the main points highlighted in the video was that Admiral have been all about team ethic and how colleagues are comfortable with sharing ideas and are often encouraged to share ideas and that this has made colleagues feel valued.

Another way in which colleagues have been made to feel valued is through hosting a range of events to improve team bonding. At Admiral there are regular team bonding events that take place throughout the year with a number of events that can range between promotional outings, volunteering, parties and competitions that foster a fun workplace culture. By hosting these events this has led to Admiral being widely recognised as one of the best companies to work for in the UK with a poll in 2020 finding them in the Sunday Times best companies to work for.

To demonstrate the positive environment at the business, we demonstrated throughout the film examples of how Admiral encourage interaction in the workplace through both working and relaxing playing pool or on games consoles. These shots were crucial in adding further credibility to Admiral’s brand image and further demonstrate how Admiral foster a positive working environment.

We completed a number of interviews with colleagues about how they feel in the job at the company and whether they feel supported in their roles. There was an overwhelmingly positive response with colleague saying that they felt fulfilled in the role and that they had the right support network around them.

We also demonstrated how Admiral have been looking to grow as a business through offering a range of courses and workshops as well as having any bonus material provided in order for colleagues to feel that they are contributing in an effective way. There is a lot of variety to what you can do at Admiral with regular opportunities for training whether you’re someone that’s new to the role or just looking to expand your knowledge and experience, Admiral ensure that all colleagues are made to feel like they are a part of something at the business.

The Result

Our film highlighted exactly what Admiral have always looked to demonstrate throughout their work that having a positive team culture is crucial to success in any form of business and that by establishing a culture, this translates to good work.

The examples that we showed demonstrated how Admiral have looked to evolve and that the staff have always been at the centre of any changes that the company has made in order to grow the business.

With our numerous examples of staff interviews, workplace activities and the opportunities that the business offers colleagues to grow. We were successfully able to demonstrate that Admiral formed a tight knit group where everybody is appreciated.