The Brief

Beer Park asked us to lead a social media campaign for their subscription packages and what beers were available through the subscription. The company wanted us to focus on their subscription package so that people could know what it was all about and what they could expect from this service.

Beer Park are a beer bottle shop and tasting room that serve 600+ different beers and offer a subscription service as part of their range. In the subscription package they ensure that no two beers are the same so that you always get something different as part of the subscription.

There is also a large focus on the Welsh beer industry with Beer Park stocking many Welsh brewed beers and having close relationships with several small Welsh breweries. Beer Park offer alternative drinks such as cider, spirits and alcohol-free beers as well as German and Belgian beers so that there should be something for everyone.

The Process

The hospitality industry has gone on hard times particularly since COVID and has struggled to rebuild since. A recent report in The Guardian revealed that according to a recent survey 1 in 5 UK hospitality homes are facing the threat of closure over growing running costs and wages.

Beer Park offers something different to people than most pubs. In the case of Beer Park they have a strong commitment to local business by promoting the best of what Welsh breweries have to offer and with their wide range of selection there is bound to be something for everyone who enjoys a pint.

We made a series of short comedic videos for the company about the subscription service that highlighted what the service was all about and what the customer can expect from the service. These videos embody the fun and interesting nature that Beer Park look to bring in and demonstrate to customers that it’s worth trying something new. We demonstrated the curious nature of trying new drinks very well in our social media campaign by demonstrating the range of beers and have the company owner listing the range of beers which gave a detailed brief as to what the subscription package was all about.

Our staff were happy to be involved in some of the videos that were uploaded such as the subscription service and the sliding video.

The Result

We managed to make an effective campaign which highlighted the benefits of their subscription package as well as provide some light comedy in other shorts.

Beer Park were very happy with the campaign as this captured the brand image of a positive pub culture and content that would peak at people’s curiosity given the variety of drinks available and that there is something for everyone at Beer Park. We emphasised just how much there is by way of selection by highlighting the variety of beers available.

Beer Park’s social media presence combined with Stori Cymru’s passion for storytelling in business made this partnership very successful with a number of short videos that we were able to do. As well as hosting events such as Welsh rugby matches Beer Park have their own blogs which have been running since 2021 going to several countries around the world such as a recent Bavarian beer blog learning the history and culture of the area.

Below are the short form videos we completed for Beer Park as part of the social media campaign.