The Brief

We were commissioned by the British Triathlon Foundation to produce a film documenting their Beyond Swim launch event.

The film aimed to highlight the launch of Beyond Swim partnerships and showcase the initiative’s commitment to safe and accessible outdoor swimming across England and Wales.

Beyond Swim is supported by organisations including Swim Wales, Swim England, and Welsh Triathlon, with the goal of educating the public about open-water swimming and promoting safe, responsible participation for everyone.

The Process

In our short film we recorded footage from one of their events and we also interviewed some of the attendees representing the boards and conducted the interviews in both English and Welsh which aligns with our brand ethos in that the Welsh language is highly valuable when promoting your brand in Wales. In addition, this also helps connect to a wider audience and that both English and Welsh speaking communities can resonate with.

We were also able to highlight the campaign and demonstrate the collaborative approach being adopted to make this campaign successful. We started by announcing the major challenge of no government regulation for open water swimming and that through the current venue accreditation and a mix of education, coaching and increased responsibility open water swimming will be safer for all.

With the number of issues that the project has looked to raise this aligned with Stori Cymru’s ethos of putting the people at the heart of their initiative and helping the brand spread awareness of a very serious issue which has become prominent in society. By allowing high profile individuals to address both problems and solutions the film we created was able to effectively demonstrate the message that open water swimming is a great thing but also demonstrate that more needs to be done to make it safer and by holding the people and authorities to a high standard we can make a difference.

The Result

From the interviews that we got from the major figures behind the campaign we managed to highlight the growing concerns around open water swimming and how people can reduce the risks involved.

We also managed to gain a range of shots from their activities and could feature these in the film in order to highlight the fun and positive nature that the campaign looks to encourage.

We were also delighted with the fact that we were able to take a bilingual approach to this film with some of the interviews being done in Welsh.