The Brief

We created a short film for Cardiff City Football Club on their matchday hospitality lounges and the various packages that the club offers.

Cardiff City looked to capture the fan experience during the process and how the environment generated contributes to a positive atmosphere amongst the fans as a place to enjoy before and during the games.

With the club simply wanting to give a quick show of the lounges and the fan experience the best format for the video was to just show as much fan footage as possible and to just focus and document the matchday culture.

Many clubs have been looking to add more to the matchday experience for fans and many people are now highlighting matchday hospitality experiences on social media networks such as YouTube and TikTok. This was a positive move by the club in order to draw attention to the packages on offer and draw attention to the club in a positive way.

The Process

During filming we were able to show off the lounge options available on a matchday and offered a brief insight of what fans could expect when they purchase their option. The options included were the Captain’s Lounge, Heineken Sports Lounge, Morgans Consult Lounge and Ricoh Lounge and what can be expected at every lounge.

Each one of the hospitality packages represented something different, examples of this was with the Heineken lounge as the premium sports bar and the Morgan’s Consult lounge featuring a games console for children to enjoy as part of the matchday experience. We looked to capture brief insights behind what each package offers getting shots of the fans, food and drink and when they were empty.

We managed to go there for a matchday in order to capture the matchday experience and show how much fans have enjoyed the hospitality packages and demonstrate the experience. We managed to film for the club for a match against Bristol City and were able to demonstrate the full matchday experience of fans of the club both in the lounges and out on the terraces.

We looked to add further appeal by having footage of some of the players going to meet the fans and included the players posing with children for pictures adding to the appeal of club hospitality for the fans.

The Result

We were very pleased with the outcome of the video as we were able to get a wide range of shots for the film and the quick transitions made this an effective video when highlighting the matchday experience that Cardiff City are looking to provide. The format worked very well in drawing attention to every hospitality lounge and was simple to follow for everyone and allow everyone to see what every element of Cardiff City’s hospitality was looking to demonstrate.