The Brief

We were asked by Mosimann’s to create a short film documenting their catering efforts during the Royal Windsor Horse Show.

Mosimann’s are a prestigious dining club in London that have worked on some of the most high-profile events in British history such as the marriage of the Duke and Duchess of Cambridge and the London Olympics in 2012.

In this short film we documented the inspiration behind what they do and the why they feel this works from a business perspective. We managed to get interviews with the executive chef at the event as well as one of the co-owners of Mosimann’s to explain the ethos of the company and preparations for the event.

The Process

For our film we managed to get interviews with the main people behind Mosimann’s efforts in making sure that the catering was up to the high standards that they have demonstrated in their work. Both individuals stressed the importance of the event and making sure that everything runs smoothly operationally. Both also looked to educate the audience on their work by providing some statistics behind making the Royal Windsor Horse Show a success from Mosimann’s point of view. One point we noted was how at this event the company would be preparing roughly 1.5 tonnes a day and 3 champagne pallets demonstrating the effort that has gone in to making the event a success.

There were also personal stories to be told from this film with the chef we spoke to. He explained how he has really enjoyed working with Mosimann’s with a focus on how he has an influence on the menu and inspires creativity in his work. Due to the influence that the chef has been allowed to have at the company, he has found the business a really good place to work and a great culture to be a part of.

They also place a great emphasis on the best of British culture and making this the main story of their brand. One of the main messages emphasised in the video was the ability to take the best of British culture and pitch this on the international stage as part of what the company looks to provide.

Mosimann’s placed a great emphasis on the brand story throughout the film and how they have found a storytelling approach best for their business. At Stori Cymru we believe that we are all storytellers and that storytelling is a hugely beneficial tool for your business when it comes to connecting with other companies and audiences.

The Result

The film significantly emphasised the brand story that Mosimann’s look to tell throughout their work in the industry in terms of best of British and looking to evolve with new ideas as a business which has made the brand so successful.

The film we completed provide the touch of authenticity that the brand was looking to demonstrate and this film captured that sense through the personal stories to be told from the project that Mosimann’s strongly value authenticity in business and Stori Cymru have provided the business with a further platform to demonstrate that.

One of the main reasons that this project was successful was the shared belief that storytelling is crucial to your brand and that the storytelling approach is beneficial for business. Mosimann’s have very clearly picked up on this as well and managed to get their brand story across brilliantly in this short film.