The Brief

We were asked to do some filming for the 2025 Social Media Conference Cymru and capture some of the key moments and messages of the event. In addition, Stori Cymru helped sponsor the event and have we have developed a good reputation in local media from events such as this.

Social Media Conference Cymru is an event held once a year bringing people together from all sorts of different avenues in the world of social media. From content creators, marketing to social media design Social Media Conference Cymru is all about presenting and learning new ideas that can be taken and adapted into the world. There are several opportunities to interact with others through discussions, presentations, Q+A sessions as well as general time to network making this event one of the largest in the UK.

The Process

Throughout the short film we captured what people are looking to do to add authenticity to their work and place a personal touch on the services that they provide. Throughout the event there was a great emphasis on storytelling and the importance of this to the image of your brand. Storytelling is a trait that we value hugely at Stori Cymru and this is something that we look to show in all our work.

Many companies have also seen this event as a chance to appeal to people through brand stories and general social media content such as the BBC, ITV, NHS, South Wales Police, the Welsh Government and many more. The fact that these companies are seeing the benefits of storytelling and how this resonates with people. Many other companies have looked to incorporate storytelling as part of their marketing strategy such as Nike and Coca-Cola demonstrating the power of storytelling.

From some of the footage we captured one of the main themes that stood out was the idea of creating a journey not just a business. This encapsulates Stori Cymru’s belief brilliantly and how the brand story is just as important as the business itself and that authenticity matters in a world where AI is having more and more influence. Storytelling is a crucial tool in marketing and that message was picked up by many of the people who spoke at the event and much of the key lines that we picked up was about how social media marketing appeals to people.

We also captured a wide range of shots of the event from speakers, networking and the crowds at the various speeches and events throughout the day and opened up to just how much there is to learn about at the event.

The Result

In the short film we managed to capture all the main purposes and messages of the event and which enabled this to be a massive success for us in the long run.

Many companies have also seen this event as a chance to appeal to people through brand stories and general social media content such as the BBC, ITV, NHS, South Wales Police, the Welsh Government and many more. The fact that these companies are seeing the benefits of storytelling and how this resonates with people. Many other companies have looked to incorporate storytelling as part of their marketing strategy such as Nike and Coca-Cola demonstrating the power of storytelling.

We emphasised that the event draws a lot of attention amongst local businesses given that the film footage showed a variety of speakers at the event as well as the networking sessions alongside. This was a positive experience for several of the individuals involved and would this event is certainly one to look out for if your keen to grow your social media business or activity.