The Brief

We partnered with UWTSD and Yr Egin to create a campaign film ahead of the Homeless World Cup in Oslo. Our task was to capture the stories behind Street Football Wales as they prepared for the international competition.

The Process

We filmed players and coaches during an active Street Football Wales training session, capturing footage and character-driven moments that reflected the team’s energy and community atmosphere. We conducted interviews with players, coaches and key contributors in both Welsh and English. All interviews were later supported with Welsh subtitles to ensure accessibility and promote bilingual representation.

The Result

We delivered the final film and additional social media pieces. All films showcase the determination of the Street Football Wales squad as they trained for the Homeless World Cup, highlighting the impact of the initiative on individuals and communities. It's a film we're proud to play a part in.

The bilingual storytelling and Welsh-subtitled delivery ensured the content was inclusive and culturally grounded.

This project was funded by the SPF 'Gwd Thing: Sir Benfro' initiative, which supports community-led activity.